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Pete Trainor


Pete Trainor

Chief Executive Officer (CEO)

Pete joined Vala as CEO in November 2019 after successfully exiting his Data-Driven Design, and Ai business, Nexus. He has worked at the forefront of human-focused technology for 20 years. In 2017 Pete was voted one of the three most influential people in the UK digital industry by e-consultancy.

His focus at Vala is on growing the business into a global leader in Telehealth, guiding the team to more innovative ways of providing care, and creating a culture where staff feel empowered, trusted and able to flourish.

He is the bestselling author of “Human-Focused Digital”, and has a very simple philosophy; Don’t do things better, do better things™.


  • Strategy
  • Business Growth
  • Design
  • Data and Ai
  • Mental Health
  • Innovation
  • Predictive Care


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